Demonstration build · Ashford & Lane is an invented brand, not a real brokerage See how it was made ↗
Montgomery County · Lake Conroe · The Woodlands

Some houses are sold. Others are placed.

A small brokerage handling a small number of properties properly — with the photography, the pricing discipline, and the discretion the price bracket assumes.

The approach
The first price is the only one that gets the market's full attention.

A property priced correctly on day one sells near asking. Priced hopefully, it sits, then reduces, and every reduction tells buyers to wait for the next one. We would rather have a difficult conversation before listing than a series of them afterwards.

Claire Ashford · Principal Broker
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Of asking, average
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Days on market, median
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Active listings
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Brokers, no juniors
What is included

Everything, at one commission.

No à la carte marketing packages. If a property needs it, it is done.

01

Architectural photography

A full day on site with a specialist, shot at the hour the house actually looks its best. Twilight set included, never an upsell.

02

Film & aerial

A three-minute walkthrough film and licensed drone work, cut for the way buyers browse on a phone at night.

03

Pricing analysis

Comparable sales, absorption rate, and an honest read of what the market will carry this quarter — written down, not asserted.

04

Private marketing

For sellers who do not want a sign in the yard: a discreet approach to a vetted buyer list before anything goes public.

05

Staging consultation

A walkthrough with a stager at our cost, and a plan you can execute yourself or hand to us.

06

Negotiation

Handled by the broker you hired, not passed to an assistant once the offer arrives.

Valuation

Find out what it is worth. Properly.

Not an automated estimate. A broker walks the property, reviews comparable sales, and gives you a written range with the reasoning behind it. No charge, and no expectation that you list with us.

A broker replies within one business day.

Questions

Before you list.

What is your commission?
Six percent total on most listings, split with the buyer's agent, and it covers everything on the services list above — photography, film, staging consultation, private marketing. We do not discount the rate and then bill the marketing separately, which is the more common arrangement and usually the more expensive one.
Will you take my listing at my price?
Not if we think it is wrong. We will show you the comparable sales and tell you what we believe the market carries. If you still want to test a higher number we will discuss a defined window and a plan for what happens when it passes — but we will not list quietly at a price we do not believe in.
Can I sell without going public?
Yes. Private marketing means we approach a vetted buyer list directly, with no sign, no portal listing, and no public price history. It suits fewer buyers by design, so it usually takes longer — but for some sellers the discretion is worth more than the speed.
Do you work with buyers too?
We do, and we cap it deliberately — a handful of buyer clients at a time, because representing a buyer properly in this bracket means being available to view on short notice. If we are full we will tell you rather than take you on and under-serve you.
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